We are not giving up our music. The International Federation of the Phonographic Industry (IFPI) represents the international recording industry. The 2016 annual report stated, in 2015 global industry revenues were $15B and digital sales overtook physical products for the first time.
That is a lot of $0.99 downloads!
Music is ubiquitous, and we have increasing control of what we listen to at any given moment. Algorithms determine what music best fits our liking based on sounds, beats, tempos, artists, and a myriad of other factors. Recommended playlists are at our fingertips and regularly introducing new artists.
We have come a long way from recording songs being played on the local radio station and building a mix tape for that special someone. We would hold out hope the DJ would not interrupt the end of a song. Otherwise, you were waiting until it played again to get a clean recording.
The ability to listen to nearly any song at any moment enhances our relationship with music. It has now become a close friend we can lean on for comfort, fill a quiet house, or get pumped up to blow through a hard workout.
How do you utilize music to move you emotionally?
What was an exquisite moment you had with music?
How do you use music as a stimulus?
How do you use music to escape your environment?
Have you given yourself to any dark moments and made listening choices that drove you even deeper into darkness?
Who knows about these moments and who can you reach out to for help back to the light?
What emotion do you use music to amplify?