Every day we sell our ideas. Mom sells her five-year-old on the need to finish his brussel sprouts, the awkward teenager pitches attending the prom to a love interest, and we lobby for our favorite restaurant on date night.
The confident sales rep knows her product will genuinely change the client's life for the better. This pitch is easy.
What about the other circumstances?
The anticipation can feel like you swallowed a millstone for a mid-afternoon snack.
What does it look like to:
Build a case for full...